iPod turns five, many happy returns!

October 23, 2006


Exactly five years ago Steve Jobs launched the iPod.

Lot of skepticism in the beginning (who on Earth would buy a 400$ mp3 player with a hard disk??!?) and then the huge, gigantic success that’s under everybody’s eyes.

Why? Music, of course.
But, beyond that, is it necessary? Certainly not.
Is it beautiful? Certainly yes.
It puts together a zen aesthetics and a zen simplicity.

But remember, Beauty is very often absolutely “unnecessary” from the business profit-productiveness point of view, and yet we crave it, and enjoy it.
And sometimes, after all, it can be turned into profit, as Apple very well know…

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